studio
Beauty close-up

Boutique Shopify E‑commerce studio based in Warsaw. We work exclusively with beauty & cosmetics brands.

Services
Shopify E-commerce
Boost Conversions / AOV
UX/UI Design
Custom Themes
Custom App Development
Social Media Ads
Dawid Rychlewski
Founder, E-commerce Expert
Dawid Rychlewski
Let’s talk
Beauty serum
Beauty treatment
Services
Shopify E-commerce
Boost Conversions / AOV
UX/UI Design
Custom Themes
Custom App Development
Social Media Ads
Dawid Rychlewski
Founder, E-commerce Expert
Dawid Rychlewski
Let’s talk

Work

01 / 04
RALLS. - Shopify migration
RALLS.

PrestaShop to Shopify migration

RALLS. moved from PrestaShop to Shopify with a complete rebuild of the buying journey and the UX. The store became faster, fully mobile and ready to scale, and the conversion rate rose by 107%.

Services
Migration UX / CRO
Industry Beauty
Published 2024
SOLEO - Display campaign
SOLEO

Google Display campaign

A brand awareness campaign for Soleo across the Italian, British and German markets. Over 11 million impressions on the Display network, supported by a custom dashboard reporting results in real time.

Services
Google Ads Analytics
Industry Beauty
Published 2026
Santa Monica Skincare - Shopify Build
Santa Monica Skincare

A Shopify store made to measure

A complete Shopify store build for Santa Monica Skincare. A custom theme coded locally, a mobile-first approach, payment and logistics integrations, tuned for selling from day one.

Services
Shopify Build UX / UI
Industry Skincare
Published 2026
RALLS. - product launch
RALLS.

A new product launch

Strategy and execution for the launch of a new RALLS. product, from the landing page through to the sales campaigns. It reached the market and became a bestseller within 30 days.

Services
Strategy Campaigns
Industry Beauty
Published 2025
2024-2026

Our experience in building stores, optimizing conversion and scaling sales lets us understand the specific needs of this industry - from telling the story of ingredients to subscription models and seasonal launches.

We focus not only on delivering results, but also on building long-term relationships with brands we understand from the inside.

Beauty - one industry

One studio. One industry. Full-Funnel.

Every project we take on is beauty. Every decision is based on data from the cosmetics industry. We are not spread across furniture, electronics or fashion - all of our knowledge, our time and our network work for your brand.

30+01
Projects delivered in the beauty & cosmetics industry.
100%02
Of our clients are in the beauty & cosmetics industry.

Services

01 CRO & Optimization
CRO & Optimization
An audit of the buying journey at every stage. We identify the friction points and the places where sales leak away.
Categories
  • Full-Funnel Audit
  • Site Performance
  • CRO
  • AOV/Conversions
02 Advertising & Growth
Advertising & Growth
Meta and Google campaigns together with Klaviyo automations, as part of a full-funnel strategy. We only send ad budget to a store that is ready to convert.
Categories
  • Meta Ads
  • Google Ads
  • Klaviyo
  • Email Flows
  • Retention
03 Product Launch
Product Launch
We coordinate the entire process of bringing a new product to market - store updates, landing page, email campaigns, advertising strategy.
Categories
  • Landing Pages
  • Email Campaigns
  • Ad Strategy
  • Store Updates
04 Shopify Build & Migrations
Shopify Build & Migrations
We build Shopify stores from scratch and migrate away from platforms that hold your brand back. PrestaShop, WooCommerce, Shoper, Magento.
Categories
  • Custom Themes
  • Shopify Build
  • Migration
  • Custom Apps
  • UI/UX Design
Let’s start

How we deliver projects for the beauty & cosmetics industry.

Six years of e-commerce experience, a network of specialist contractors and complete focus on a single industry.

Beauty & Cosmetics ONLY
Full-Funnel, from the ad to the order
+
A network of designers and strategists
+
Audit, strategy, delivery, results
+
Beauty product

Beauty & Cosmetics ONLY

We work exclusively with cosmetics brands on Shopify. All of our knowledge, our tools and our network of specialists are concentrated on a single industry. Every project deepens our understanding of how beauty customers browse, choose and buy.

FAQ.

Got questions? We have answers. And if something is missing here, get in touch.

Why should a beauty brand choose a specialized studio?
Because beauty e-commerce has rules that generalists do not know. Ingredient copy, social proof built on UGC, bundling skincare routines, seasonal launches - we have optimized all of it many times over. A general agency learns on your budget. We already know.
Do you migrate stores from PrestaShop / WooCommerce / Shoper?
Yes. We do full migrations - products, customers, orders, SEO redirects. Our most recent migration (PrestaShop to Shopify) delivered +107% conversion.
How long does a typical project take?
An audit takes 5-7 working days. A store build or a migration: 6-12 weeks depending on scope. Ongoing optimization runs month to month.
What does the audit include?
A conversion audit, a product page audit, checkout flow analysis, an analytics review, an ad account review and an email audit. You get a prioritized report with quick wins and a growth roadmap.
Do you run advertising campaigns?
Yes, but only as part of a full-funnel strategy. We do not drive traffic to a store that is not fully ready. First we fix the funnel, then we scale with ads.
How is STELON different from a regular Shopify agency?
We work exclusively with beauty and cosmetics brands. Every project deepens our industry knowledge. That specialization means faster results, fewer mistakes and strategies built on what actually works in beauty e-commerce.
Got questions? Get in touch

Let’s talk.

We reply within 24 hours
Prefer to talk right away?
Book 30 minutes and we will look at how we can help your brand. No commitment.
Book a call →
Contact Dawid Rychlewski · dawid.rychlewski@stelon.studio · Warsaw, Poland